Brakes Off launch
Common People released its third collection during a pandemic. Brakes Off was an homage to everyone that chose to move forward with dreams and convictions. Our task was to bring the brand and collection release to life making it known that Common People - hailing from Wanaka - had well and truly arrived on the accessories scene. Creating multiple collaborations of content, hosting a media day for sneak peek releases and targeted placement meant Common People was the accessories darling of the season.